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ChatGPT narrows choice in e-commerce. The question is not just whether you're visible, but whether you survive the first shortlist.

After the shortlist, the best product doesn't automatically win. In AI buying journeys, price, store, and reassurance decide who gets the click.

ChatGPT builds shortlists in layers: question, source, product, store. This is how that selection takes shape in e-commerce buying journeys.

ChatGPT narrows choice in e-commerce. The question is not just whether you're visible, but whether you survive the first shortlist.